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JOEY MCROBERT

ACD | NYC

  • Work
  • About

ADIDAS x CHAMPS

Energizer

REMAX TWYA

PELOTON TREAD

APPLE

a ghost tour for the modern age

It felt wrong that we had the tech to recreate a mummy’s vocal cords but still huddled around flashlights to imagine our own ghosts. So we dug into Manhattan’s dark history and reimagined the ghost tour using augmented reality.

I led concepting for an AR experience that turned geo-tagged street corners into haunted landmarks, with spectral visuals and audio tied to real historical events. We spilled all the bloody details in a newspaper feature that paid homage to the sensational tabloid headlines of yesteryear.

Download the app here

REMAX JUST ASK

ADIDAS x CHAMPS

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Energizer

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REMAX TWYA

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PELOTON TREAD

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APPLE

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a ghost tour for the modern age

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step inside six deadly scenes via augmented reality

REMAX JUST ASK

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