It felt wrong that we had the tech to recreate a mummy’s vocal cords but still huddled around flashlights to imagine our own ghosts. So we dug into Manhattan’s dark history and reimagined the ghost tour using augmented reality.
I led concepting for an AR experience that turned geo-tagged street corners into haunted landmarks, with spectral visuals and audio tied to real historical events. We spilled all the bloody details in a newspaper feature that paid homage to the sensational tabloid headlines of yesteryear.