Chaos, crowds, and shady resellers have taken over sneaker drops—and it’s stopping real fans from buying the shoes they love. To launch the adidas Originals Camo pack, we reimagined the product drop as an AR experience that eliminated lines and outsmarted resellers.
We let streetwear influencers pick the drop sites and reveal the poster locations on their Instagram Stories—giving real fashion followers a leg up on the resellers.
Credits:
Dave Snyder, ECD
Sam Isenstein, ACD
Joey McRobert, Copywriter
Kyle Helmstetter, Designer
Mike Wells, Editor