Chaos and crowds feel commonplace these days—and it’s stopping some sneaker fans from buying the shoes they love. To launch the adidas Originals Camo pack, we reimagined the product drop as an AR experience that eliminated lines and outsmarted resellers.
We let streetwear influencers create their own hidden drop sites and release the locations on their Instagram Story—giving their followers a leg up on the competition.
Credits:
Dave Snyder, ECD
Sam Isenstein, ACD
Joey McRobert, Copywriter
Kyle Helmstetter, Designer
Mike Wells, Editor