Energizer is the #1 longest-lasting AA battery. To remind people just how important that claim can be, we turned to a classic genre where lasting longer makes all the difference: slasher movies.
We broke the Energizer Bunny out of his white room and put him back where he belongs: in the cultural conversation.
Inserting our lovable character into classic tropes, timely moments, and trending topics allows his cheeky personality shine with new-found relevance.
Credits
William McGregor/Robert Sethi, Directors + The Mill, Production
Jesse Dillow, ECD
Joey McRobert, Senior Creative
Justin Hun, Senior Creative
Garrett DeLorem, Executive Producer
Amy Guzman, Senior Producer
Emily Dillow, Director of Brand