For most people, Peloton means one thing: Bikes. With stories focused on unconventional people and unexpected app offerings, we built a campaign that redefines what Peloton is—and who it’s for.
Credits
Gradwell Sears, ECD
Marge Lo, CD
Grace Harris, Senior Creative
Joey McRobert, Senior Creative
Leah Rohner, Senior Producer
Eric Camins, Executive Producer
Matthew Webb, Executive Content Producer